Verizon Communications (VZ) on Tuesday announced its new and current unlimited customers will receive Walt Disney’s (DIS) upcoming Disney Plus streaming video service for free for a year.
In a joint statement, Verizon said the offer will include its wireless unlimited customers, new Fios Home Internet and 5G Home Internet customers.
Disney shares were 2.4% higher in afternoon trading while Verizon was 0.4%. Shares of streaming rival Netflix (NFLX) were almost 2.7% lower.
Disney Plus is set to launch Nov. 12 and is priced at $6.99 a month, or $69.99 a year. The service will feature Disney’s namesake theatrical movies as well as Star Wars, Marvel and Pixar films. Disney is also planning original shows and movies based on those properties.
“Giving Verizon customers an unprecedented offer and access to Disney+ on the platform of their choice is yet another example of our commitment to provide the best premium content available through key partnerships on behalf of our customers,” said Verizon Chief Executive Hans Vestberg.
Terms weren’t disclosed, but Disney CEO Bob Iger told CNBC that it was a “wholesale” deal.
“The launch of Disney+ kicks off a new era of streaming for The Walt Disney Company, bringing nearly a century’s worth of content from our iconic studios to consumers directly,” Kevin Mayer, chair of Disney’s direct-to-consumer and international business.
This post was originally published on Health Opinion